Your email open rates are about go up - and this is a problem (sorry!) Yesterday, Apple released iOS15, the latest version of their operating system for iPhones and iPads.

In that is a new feature called “Mail Privacy Protection”. (MPP) It’s a very sensible and reasonable change that will improve your online experience and privacy and is something to be welcomed. But for people sending email in the party, it’s going to mean rethinking some of how we measure success in emails. If you’re currently using email opens as a metric for an email being successful, you should probably stop.